Round 2 takes the round-1 feedback literally: far less copy, graphics carry the page, and each concept takes a real visual risk — including rebrands. Same message stack, same guardrails, three very different sites.
Each is a self-contained page. Best on desktop with sound off and scroll on.
One bioluminescent cell — the RHRI mark itself — divides across a single scroll-driven canvas scene: 1 → 2 → 4 pillars → a clinic network → one coral heartbeat. ~100 words on the whole page.
A lab report blown up to poster scale: viewport-filling kinetic type that bulges around the cursor, stamp-slam pillar numerals, marquees, barcodes, and a rotated "RHRI VALIDATED" stamp.
You don't look at the network, you fly through it: scroll moves a camera through a 3D field of clinic nodes, from broken edges to a dense validated core, one sentence per station, instrument-grade HUD.
| Dimension | 04 · Mitosis | 05 · Specimen | 06 · Deepfield |
|---|---|---|---|
| Core idea | The logo is alive — one cell divides through the story | A lab report at poster scale; type is the graphic | A camera flight through the validation network |
| Risk taken | Cinematic single-scene site, almost no copy | Full rebrand to bone/ink/acid brutalism | 3D in vanilla JS, HUD instrument chrome |
| Palette | Abyss black · biolum teal · coral | Bone · ink · acid green | Near-black blue · glow teal · coral |
| Typography | Instrument Serif italic + mono | Variable Archivo, all caps | Space Grotesk + mono HUD |
| Copy on page | ~100 words | ~115 words | ~130 words |
| Closest to | Award-site organism / WebGL feel | Brutalist poster sites | Round-1 Signal, pushed much further |
Kept for comparison. Feedback: competent but safe; Signal was the closest hit.